Dec 2019 - April 2023
Senior Designer / Design Lead

Bestow is a digital life insurance startup aimed at making term life insurance more accessible than the legacy life insurance players by making the process easier to apply and get covered.

In my time there we brought a new wordmark to life, supported by a complete overhaul of the visual identity. I produced a complete updated brand guide to provide better governance over the visual identity and to better align with shifting business goals.

I touched digital and print materials including web modules, landing pages, email, social, display ads, CTV, internal swag, event signage, decks, and print collateral including direct mail.

Wordmark developed in collaboration with Practica Design

In 2020 Bestow held a virtual “Ugly Sweater Competition” for the Holidays. I got crafty, and this is my winning submission which mashes up Christmassy things and our online insurance quote experience.

© David Pappenhagen 2023