Dark Rye
Dark Rye was a James Beard award-winning online magazine from Whole Foods market. Its focus was on telling the stories of passionate people—sometimes food related, and sometimes far from it. Its heart was to shine a spotlight on the human experience in hopes of inspiring others to pursue whatever it is that makes them whole.
I worked hand in hand with executive producers, directors, editors, copywriters, developers, and freelance creatives to build the online issues. The content I created or art-directed included all imagery for the website including hero imagery and typography, DIY guides and illustrated how-to's, editoral layout, and Whole Foods supplier features.
This was fast-paced work and took some scrappy ingenuity, but it was worth it for the creative expression it afforded and for the mission of the project.
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‘Art’ Issue Home Page
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Video Intro Header and Ancillary Recipe Content
![](https://freight.cargo.site/t/original/i/9ef4246ccb5f0048c246ccd5cce45ebf9024777bf5e2ff3326037c322ce83c15/IPAD_MOCKUP_Double_seaofchange.jpg)
Editoral Article
![](https://freight.cargo.site/t/original/i/6a23e273d99e58c8e6497cd57a0840218e0e75113a68b0e1c337b9a892775801/Flat-Ipad-Device---Vector-Mockup_roadskingdoms.jpg)
Andy Warhol on Making Art
![](https://freight.cargo.site/t/original/i/3e91bb80f96d00ed6e458d4a639068bed6f7be162aaf11c4a2c5971cc0b4451d/Warhol_PosterMockup.jpg)
The Ubiquity of Canned Marketing Slang
![](https://freight.cargo.site/t/original/i/6ab0524d38394adffbf7472a176811702d43424ebca680ec103ec661334a11b0/hipstercan_mockup.jpg)
Header Images for Monthly Issues
![](https://freight.cargo.site/t/original/i/d7d75e1a9ea48bcb4b52a144faa7bc07cada3a75e03098f2cbd7855c839176ea/drkrye_meat_hero_sheep_2400px.jpg)
![](https://freight.cargo.site/t/original/i/f66719bf9b19d820b10095b160705e14b79e5776f9a12d4451b820f092d4dc1c/Work_IssueHeader_1.16.13.jpg)
Custom Typography for Screen Title
![](https://freight.cargo.site/t/original/i/5eea5ff6b8c04654a34d07de194f924b54084da97d7d6b15d1eba24599d6c7e4/Bake_Header_2880px.jpg)
llustrations for Top Wine Regions & How-To Serve Wine Guide
![](https://freight.cargo.site/t/original/i/4c3ae4ccc29a5de338f068e3993a06eb0f0051a2380e2bac93f35363d3c8c344/wine_regions_Landscape.jpg)
![](https://freight.cargo.site/t/original/i/668c3e6233004a0e52acdfb716297cb6d6bd07b14a902b85e4e37ca698cca32c/WF_Partnership_WineGuide_Temp.jpg)
![](https://freight.cargo.site/t/original/i/d1ea28dc939bac380810ab9f17393133f959e5cbee6687c85c4f4f38f86fddcc/WF_Partnership_WineGuide_Glass.jpg)
![](https://freight.cargo.site/t/original/i/ebbb45d3e957d07043b19161bbeac18372ac13b757712fd97dfca0ff2b6f9f05/WF_Partnership_WineGuide_Pour.jpg)
![](https://freight.cargo.site/t/original/i/24e618038e2f8ecfccea3e6a0ecc8ea7ce634512d6010687a6c511ba6a8c777e/WF_Partnership_WineGuide_Fin.jpg)
![](https://freight.cargo.site/t/original/i/313b0c2c9fab49dd0ace1982955e4487252092caf04b727018e734179351041c/WF_Partnership_WineGuide_Title.jpg)
Postcards Announcing SXSW screening
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Additional Collateral for SXSW Event
![](https://freight.cargo.site/t/original/i/264dce33c6843f47acf431342d6866e384234075dea34937550c791a53054f41/Tshirt-Mockup_skull2.jpg)
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Infographics
Infographic for the ‘Future’ Issue
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![](https://freight.cargo.site/t/original/i/0a404903e7016f9a927124fd4d3351ec474da7a0217cde90ae7bd48a5c62c3d7/EnergyInfographic_Final_4.1.13.jpg)
‘Cowtown Keylocko’ Illustrated Poster
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![](https://freight.cargo.site/t/original/i/bbd893aba2281238cd51446cba1d217c69c6e0042b475c9497a761d0beb4f162/DR_Home_Keeylocko_Laws_Final.jpg)