Dark Rye
Digital Designer
Dark Rye was a James Beard award-winning online magazine from Whole Foods market. Its focus was on telling the stories of passionate people—sometimes food related, and sometimes far from it. Its heart was to shine a spotlight on the human experience in hopes of inspiring others to pursue whatever it is that makes them whole.
I worked hand in hand with executive producers, directors, editors, copywriters, developers, and freelance creatives to build the online issues. The content I created or art-directed included all imagery for the website including hero imagery and typography, DIY guides and illustrated how-to's, editoral layout, and Whole Foods supplier features.
This was fast-paced work and took some scrappy ingenuity, but it was worth it for the creative expression it afforded and for the mission of the project.
Dark Rye was a James Beard award-winning online magazine from Whole Foods market. Its focus was on telling the stories of passionate people—sometimes food related, and sometimes far from it. Its heart was to shine a spotlight on the human experience in hopes of inspiring others to pursue whatever it is that makes them whole.
I worked hand in hand with executive producers, directors, editors, copywriters, developers, and freelance creatives to build the online issues. The content I created or art-directed included all imagery for the website including hero imagery and typography, DIY guides and illustrated how-to's, editoral layout, and Whole Foods supplier features.
This was fast-paced work and took some scrappy ingenuity, but it was worth it for the creative expression it afforded and for the mission of the project.
‘Art’ Issue Home Page![]()
Video Intro Header and Ancillary Recipe Content
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Video Intro Header and Ancillary Recipe Content
Editoral Article
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Andy Warhol on Making Art![]()
The Ubiquity of Canned Marketing Slang
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Header Images for Monthly Issues
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Custom Typography for Screen Title
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Illustrations for Top Wine Regions & How-To Serve Wine Guide
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Postcards Announcing SXSW screening
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Additional Collateral for SXSW event
Infographic for the ‘Future’ Issue
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‘Cowtown Keylocko’ Illustrated Poster
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