Vocation Initiative

Identity, Collateral, Web & Social

This church series focuses on everyone’s inherent value as a human with dignity and worth. Everyone is called to live fully, using our unique gifts, knowing we are loved.

As a long-term initiative, this was branded to have a consistent look and feel that can be applied to all channels, print and digital, over time. It’s aesthetic blends classic and modern styles, evoking historical church vernacular but treated in a much more contemporary way. It uses linework, pattern, and geometry to touch on our unique characteristics as people in this crazy and beautiful world together. The symbol can be used as a stand alone asset or be broken up to support other assets like photography in layout.

Deliverables included style guide, brochure, web header, social posts, and service slides.

POSTCARDS

INSTAGRAM POST